But compared to real beef, the two plant-based burgers are considerably higher in sodium, containing about 16 percent of the recommended daily value. They also contain fiber real meat does not. Both products use methylcellulose, a plant derivative commonly used in sauces and ice cream, as a binder.Ĭompared to a beef patty, the Impossible and Beyond burgers have similar amounts of protein and calories, with less saturated fat and no cholesterol. The Impossible Burger is made with similar basic ingredients but it gets its protein largely from soy and potato, and it uses an iron-containing compound from soy called heme to enhance the burger’s meaty flavor. Beyond Meat says it uses no genetically modified or artificially produced ingredients. The Beyond Burger has about 18 ingredients, including purified pea protein, coconut and canola oils, rice protein, potato starch and beet juice extract for coloring. Impossible Foods and Beyond Meat say the building blocks of their burgers are plants. “It’s hard to imagine a stronger endorsement.” (The Center for Consumer Freedom did not respond to requests for an interview.)
“It’s a point of pride to have that organization come after us,” said Pat Brown, the company’s chief executive. The new “disinformation” campaign, they say, is a sign that Impossible Foods’ mission - to disrupt the meat industry and replace animals in the food system - is working. The company says plant-based meat alternatives are better for consumers and better for the planet, requiring less land and water and producing fewer greenhouse gas emissions than meat from cattle. Impossible Foods, which makes a popular plant-based burger, said the campaign was misleading and fear-mongering. Its headline: “‘Plant-Based Meat’ Is All Hat and No Cattle.” A few days later, the center’s executive director, Rick Berman, wrote an op-ed in The Wall Street Journal criticizing plant-based meats as highly processed and no healthier than meat. In November, the group’s managing director, Will Coggin, wrote an opinion piece in USA Today that labeled fake meats as ultra-processed foods that can spur weight gain, although the research on processed foods has not included plant-based meats. Another directs readers to a site that compares plant-based burgers to dog food. “What’s hiding in your plant-based meat?” asks one ad featuring a sad face made of two patties and sausage. The ads call them “ultra-processed imitations” with numerous ingredients. In recent weeks the group has placed full-page ads in The New York Times and other newspapers raising health concerns about plant-based meat substitutes like the Impossible Burger and the Beyond Burger, which are designed to look, taste and even appear to bleed like real meat. That is the message behind a marketing campaign by the Center for Consumer Freedom, a public relations firm whose financial supporters have included meat producers and others in the food industry. The meat industry has a warning for consumers: Beware of plant-based meat.
0 kommentar(er)
